"A true game is a set of rules and procedures that generates problems and situations that demand inventive solutions. A game is about play and disruption and creativity and ambiguity and surprise. A game is about the unexpected. Gamification, on the other hand, is about the expected, the known, the badgeable, and the quantifiable. It is about “checking in” and being tracked. It's not about breaking free, but rather about becoming more regimented. It's a surveillance and discipline system — a wolf in sheep's clothing. Beware its lure." -- Jeff Watson.